Local SEO For Home Service Companies

by | Aug 14, 2021 | Local SEO, Local SEO Strategies, Professional Local SEO Services, SEO Series | 0 comments

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Dedicated SEO Strategy For Home Service Companies

Great! You’ve got a website for your business, and it contains all the basic information necessary for customers to patronize your home service company. But what about SEO for home service companies? For many home service business owners, their biggest challenge is getting noticed against all the competition online.

Getting your website to rank higher in local search engine results is crucial for achieving more online visibility.

Our SEO packages offer businesses the opportunity to reach more local customers, whether you’re a landscape designer, plumber, house painter, or contractor.

Discover how SEO can help grow your home service company!


What is SEO

What is SEO, and how does it help home service companies like landscape designers, plumbers, contractors, and similar trades?

Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in Google and other search engines. To do this, you have to structure your website correctly with content that people are looking for and develop relationships with other websites to help grow web traffic.


Three Elements of a
Successful SEO Strategy

1. Website Code & Structure

These are important. Your website must be easy to find by search engines to crawl it. Your website must also be fast to load, secure, and optimized for viewing on mobile devices.

2. On-Page SEO

On-page SEO covers things you can control on your website. The SEO process needs an expert in the field who can optimize website architecture, create content around specific search keywords, and make sure your site’s HTML is structured correctly.

3. Off-Page SEO & Other External Factors

Optimizing your website is an easy and cost-effective way to get more organic traffic from search engines. One technique that best illustrates the importance of off-page SEO is getting other websites to link back to your site. Links signal search engines that your site is authoritative, trustworthy, and deserves higher ranked pages in SERPs (Search Engine Results Pages).


To gain credibility, companies need to build relationships with industry bloggers, webmasters, and professionals. Social signals from platforms like Facebook, Twitter, and similar, also play a part in boosting SEO results.

Why Do Home Service Businesses
Need SEO?

Home service businesses are constantly in need of qualified leads. Since SEO is a very effective means to generate much-needed website traffic, it helps to have a good strategy from the get-go. For home service companies, you can use SEO for lead generation and content marketing.

It’s a challenge to distinguish your company from other similar contractors in the home services industry. SEO is an essential strategy for sustainable business growth. Research has shown that a sudden burst in website traffic can give clients more confidence and generate more lucrative contracts while decreasing costs.

No one starts their search with a specific business in mind. People simply type in “plumbers near me” or whatever they need and wait to see what pops up first. With SEO, you will have a top-ranking search engine result for your home service business. You won’t see results immediately after implementing an SEO strategy, but in months to come, you’ll start to reap the benefits.

One of the most important aspects of growing your business is finding the right digital marketing agency, like The Code Nerds, to assist with your SEO goals.


SEO By The Numbers.

The internet is the most popular way to find local services. That means if your home service company isn’t showing up in at least the first three places on the first page of Google search results for key phrases or words related to your products or services, you’re losing website traffic and sales.

9 in 10 consumers go online to find local services

93% of customers start their search with a local search on Google or other search engines

If your home service company doesn’t rank on the first page of Google search results for keywords related to your products or services, you’re missing out on website traffic, leads, and sales to your competition—guaranteed!

No matter what type of home service business you own, SEO must be part of your online marketing strategy to increase revenue.

Research shows that:

The #1 spot in Google’s organic search results gets 31.7% of all clicks

A website in the top position gets around 10X more clicks than a website in position #10 of the search results

Positions 1-6 have the highest CTR (click-through rate), but positions 7-10 have roughly the same CTR

What does this mean in real terms? Climbing up just one position from the bottom of page #1 on Google search results may not result in any tangible boost in organic traffic to your website. Aim high – for the first 3 positions!

(The above data refers to organic search results. It does not refer to paid ads that appear at the top of Google search results pages).

Google dominates search in the Colorado/Denver area

As of 2015, Google has a stranglehold on search engine traffic in the Denver area. Google commands over 70% of all search results, and Bing and Yahoo each has less than 5%. If your business doesn’t show up on Google’s first page of search results (the top 6-10), people will probably never see it.

How Home Services Companies
Benefit From SEO

SEO is not magic and will not turn a bad company into an overnight success. But if you are a home service company in Denver that does the basics right (such as show up on time, provide quality work, communicate well with your customers), then SEO can improve your business.

The benefits of Search Engine Optimization for home service companies include:

1. Increased visibility in search engines for relevant keywords and phrases. Good SEO is your chance to show up when someone in your market searches for something you offer. It makes it easier for customers to find/contact/ hire you.

2. Potential increase in the number of customers who contact you via phone, email, or an online form with a question or a request – usually leading to more sales.

3. Increased revenue: more leads mean more opportunities to make sales. SEO works by improving how many and the type of people who find you.

4. Reduces costs for lead acquisition through increased inbound traffic from relevant search results.

How The Code Nerds can help home service companies

If you need help with your SEO strategy, give us a call!

As a digital marketing agency, we have years of experience helping companies like yours improve SEO results. The Code Nerds ensure that every client has an impressive web presence that generates maximum traffic to their site. Let us help you get started today!

Get a free quote or request more information by contacting us today.


According to our study, 45% of plumbers have 3 or fewer reviews on GMB and 26% are not listed. If most of your competitors fit the same profile, it may just take a few customers to get ahead of them.

Here’s what we can do for your home service company:

Devise an SEO strategy

The first thing that we’ll do is create a strategy so that you know exactly what to expect during the SEO process. The strategy includes both on-page and off-page optimization:

On-Page Optimization: Site Architecture, Code Structure, Analytics Setup

Off-Page Optimization: Content Creation, Social Media Marketing, Email Marketing, Directories, Webmaster Tools

Focus on your keywords

We carefully select the words and phrases that appear on your website. They need to be relevant to a searcher’s intent. For example, if you offer plumbing services in Denver, your focus keywords might be:

Denver Plumbing

Denver Plumbing Services

Denver Plumbers

Plumbers in Denver, CO

Plumbing Services in Denver, CO

We help your home service company, whether a landscape designer or contractor, to have a clear SEO strategy. It’s essential to have relevant keywords in the content and headers throughout your website. We will also identify niche keywords as well for maximum results from searches for a specific job.

Some examples could be:

Denver Leak Repair

Clogged Toilets in Denver

Denver sink installation

Optimize meta tags

We will focus SEO efforts on keywords, content, and meta tags for maximum results. Keywords can help your search engine rankings. They improve the likelihood that customers find you when searching online for the type of home service work you do. We make sure your website is search engine friendly because you could be losing customers if it isn’t done correctly.

Meta tags and meta descriptions are snippets of text that appear on Google search pages. The search engine generates these snippets from the metadata (text) on a web page, and Google crawls through this metadata to measure its relevance to a user’s search.

Keyword placement is vital when it comes to search engine optimization. So, we ensure that your meta tags and page titles include keywords to get the best possible ranking. Missing or poorly structured metadata can harm the SEO health of your site!


Submit your business to directories

Your website probably isn’t the only web presence for your business. How much Google sees you as competitive in the market is determined by positions on various industry-specific directories and where they show up within their rankings. That’s why we take the time to ensure your business is listed correctly on Yelp, Google Business, yellowpages.com, and other local directories. Your digital footprint on website networks related to the home service industry can help grow your business.

submit your business to directories

Publish regular, authoritative content

Home service companies with a blog can use it as a tool for SEO. If your business doesn’t have a blog – The Code Nerds can create one so that you can take full advantage of this powerful marketing tool.

For example, let’s say you own a roofing company. You could start a blog and post weekly tips on how people can maintain different types of roofs.

You could also offer advice on dealing with an old leaky roof problem, how often an expert should inspect and service their roof, or how to find the perfect roofing company.

There are many other helpful and informative blog posts you could publish for potential customers.

Becoming a source of valuable information for potential customers builds trust in your home service company. When they need help – who do you think they will call?

It is vital for service businesses, such as landscapers and contractors, to establish trust with potential customers and provide high-quality resources that other websites might want to link to.

You might choose to publish articles describing a specific roofing methodology. Articles like these provide SEO value as visitors from other home service websites may link to them. Developing a presence and authority makes you an industry expert in the process.


Essential Elements of SEO

We mentioned before that there are some essential elements of SEO. Let’s dive a bit deeper into them.

Competitive analysis

We use our data tracking software to compare your site against your top competitors in search engine results.

By doing research on keywords and search terms that drive commercial success, we can help home service providers pinpoint their SEO strategy.

It is essential to fix baselines for website code and structure, content, local visibility, and off-site citations. Then we compare them against your competitors to create an actionable plan that drives more sales for your home service company.

Then we can set goals for increasing revenue and plan to achieve them by optimizing your site.

Website code & structure

Install Google Analytics and tracking to monitor activity

Ensure your website is fast, secure, and optimized for mobile search

Edit website pages to align with SEO best-practices and create new content

Conversion rate optimization on all elements of the website to provide a seamless experience for visitors


Website content & optimization (website speed)

Improve the keywords in web content for better ranking on search engines.

Publish new content to your business website’s blog or article pages to expand your search visibility and create a more well-rounded online presence.

Make sure your website content is informative and in-depth to establish you as a trusted source.


Local SEO (search engine optimization)

Search for and audit citations across online directories such as TrustPilot, Facebook, Angie’s List, and other industry-related directories.

Optimize your business’s GMB profile for its address, phone number, and hours of operation.

Optimize your Facebook page to get higher local search engine rankings.

Identify, manage, and monitor local citation and backlink opportunities to build authority.

Social media marketing

If you own a business in the home service or construction industry, it’s important to understand how social media can be leveraged as an effective marketing tool.

Too many social media sites exist on the internet to attempt to create a profile for each one. But you need to establish your company’s presence on social media like Facebook, Instagram, and Twitter to engage with potential customers.

The Code Nerds can always help with content strategy and other aspects of social media marketing.

PPC ( pay per click )

Pay-per-click ads are a type of digital advertising that puts your advertisements in front of the right audience.

Online advertising with Google Ads provides the same level of visibility as a standard advertisement while only incurring charges when someone clicks on your ad.

The Code Nerds can help you develop an effective PPC campaign with tracking and ad management.

GMB ( google my business )

To be listed on Google local search results, you need to create a business page for the local market. It is called Google My Business. Setting up a GMB account is simple, and best of all: it’s free! All you have to do is fill out your basic business information, including your location and phone number. Or if a listing already exists, which can happen by Google pulling information from public records, you’ll need to claim your GMB.

How do you get the most benefit from this free SEO powerhouse? It’s essential to optimize your Google My Business page listing. The Code Nerds are experts in optimizing GMB for home service companies.

social media marketing

Review generation & management

Generating reviews from customers is critical to search rankings for local pages. We’ll identify and target key prospects, follow up every lead, remind clients of their review opportunities and give you the tools to respond to all customer feedback with a personal touch.

Increasing the number of five-star reviews that your company can boast about brings in even more customers.

Increasing the number of five-star reviews that your company can boast about brings in even more customers.

Why is monitoring customer reviews critical?

When you respond to positive and negative reviews, it signals that you care about your customers’ experience. It has a positive impact on rankings in search engines like Google.

Analytics, tracking & reporting

We deliver actionable information so that you can make
informed business decisions.

How do we achieve this?

Our industry-leading tracking software and Google Analytics measure the effectiveness of your website.

We track, test, and continually adapt strategies for optimizing SEO efforts while monitoring your competition.

Making data-driven decisions based on your SEO campaign results in generating more leads and sales.


How SEO For Home Service Companies is Different

Many marketing agencies work on lead generation only for home service companies – we’re different. The Code Nerds understand how important it is to achieve good search rankings. We also know that leads must be monitored and tracked closely to achieve optimal results.

Analyzing test data or importing ASI (Acquisition Source Index) data directly from analytics can provide deep insight into key metrics necessary for your success.

Although it’s a long-term project, we want to find out what methods work the fastest for our customers’ businesses and then work together to integrate them into SEO initiatives.

And finally, because of our extensive knowledge of the industry and background in SEO, we have no problem making sense of this data and using it to help grow your business.

Local customer base

Unlike national or international online businesses, home service businesses focus on a local customer base. For this reason, we can guarantee that our strategies will work in your local market, which is vital for your success. Our SEO strategies might be less relevant if you are targeting a national or international audience.


Each home service business is unique

Not all home services are the same, so the strategies that work well for one business may not necessarily work as well for another. We like to get to know your business, to develop a custom SEO plan for you!


Gain a competitive edge over local competitors

Dominating local SEO is vital for any home service business because it gives a competitive edge over local competitors; that’s why we focus on local optimization.

Few online marketing strategies can guarantee such a good return on investment year after year as SEO does. SEO helps you drive sales by ranking well in search engines for relevant keywords and phrases. When you implement SEO correctly, it results in more traffic to your website – and more customers.

The Code Nerds have helped many home service businesses reach their full potential in their local markets. If you would like to drive more customers to your local business – The Code Nerds are here to help!



How much does local SEO cost?

There is no set price for local SEO, as we realize every business and market is different. Our approach is to get to know your company and devise a custom plan aligned with your business goals. There’s no need to go full out if you’re just starting. But if you are serious about expanding your market share, we have the tools and know-how to help you get there.


Can I just get free listings on Google, Yelp, etc.?

No. Getting a listing in the local business directory of any kind has never been enough to rank well in search results. You need long-tail keywords that your customers would use when searching for you to have a fighting chance at ranking high.

Is SEO worth it for home service companies?

Yes. It’s worth it. SEO has been increasing in importance, meaning that the majority of customers are starting their search on Google. Apart from a better chance of people finding your company without relying on word-of-mouth referrals, there are several benefits that SEO provides for business owners

1. Higher rankings = higher chance of good customer reviews and 5-star review
ratings (65% if you’re currently ranking between 1 and 3 stars).

2. Causes instant views on your website’s pages; even one visit could be enough to make someone want to use your services.

How do I find out what keywords my site visitors are using to search for me?

Specialist SEO tools help you identify online search terms potential customers use when looking for companies like yours. You can then use them to optimize your website to attract people.


How do I know if my website is generating traffic?

You can use a tool like Google Analytics to track your website traffic. This service will tell you the number of visitors, where they are from (city), what they are doing on your site (browsing or purchasing), and many more details.

How can I drive more targeted traffic to my website?

There are two main ways to get this done; you can pay for advertising or seek free sources of traffic. A paid option would be sponsored ad placement on search engines or through other online marketing methods. Free methods include posting on social media sites like Facebook and Twitter.

How can I improve my search engine ranking?

You should make sure your website is optimized so that Google bots recognize what your site is about. This includes optimizing the title, description, and keyword content. It’s important to keep in mind that you want to optimize for “people” not “search engines”.

What are some tips for finding more customers?

You should make sure you have a strong online presence. Developing a good online presence includes advertising on social media and optimizing your website’s blog. These help search engines determine the relevancy of your site to what people are searching for.

Are my local competitors using SEO?

If they are doing better than you, then probably yes! You should consider using search engine optimization for your website to help you rank better in the local search engines. If you want to be found by your target audience, it’s important to make sure your site and online presence overall is optimized for search on Google or other engines.


Is SEO cost-effective for my home service company in Denver?

If you are NOT using SEO, it can be very costly. You could be losing out on lots of customers! Ranking well in search engines is inexpensive compared to other marketing efforts. It is much more cost-effective than traditional print advertising and distributing flyers, for example. Your return on investment could be immediate if your competitors are not already doing it. If your competitors have already deployed local SEO strategies, it may take longer to achieve maximum results for your business.

Can any home service company benefit from SEO?

Yes! The best way to judge whether or not SEO would make sense for your business is to survey your competitors. If they are already ranking well in search engines, it’s probably worth your time and energy. The Code Nerds can help you decide what to focus on first.

What’s the most common question business owners in Denver have about doing SEO for their business?

Is it worth the time and money?
The short answer to this question is that you must first decide what you want. If you are already ranking in search engines and have a decent number of customers hiring your services, then you’re doing fine with or without SEO.
But if you want more customers, SEO and digital marketing are very good ways to achieve it.


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