Local SEO DENVER

What is SEO?

SEO stands for Search Engine Optimization. It is a strategy used to increase the number of visitors to a website by ranking higher in search engine results pages.

It’s different from organic rankings; your business gets these by creating better-ranking content because it has more clicks than other websites in the same field.
Usually, improving your SEO begins with keyword research and choosing the best ones for your business. Then you’re free to use various tools for additional guidance on how to optimize your site accordingly – like social media campaigns or video marketing.
If you’re having difficulty figuring out what keyword phrases potential customers might use in Google searches, seek the help of an SEO expert.

How does it work for small businesses?

One example is when an SEO expert uses keyword research and site structure optimization techniques to strategically ensure that your business has the best chance of being discovered on Google or Bing’s SERPs (Search Engine Result Pages).

The goal is long-term, sustainable success that builds incrementally while increasing brand awareness step-by-step. A vital tip for small businesses looking to utilize SEO is not to be fooled by quick fixes like buying clicks or paying people to post fake reviews.

Local SEO is a type of search engine optimization that is tailored to rank websites on pages for regional searches. It typically includes things like incorporating local phone numbers and addresses within body copy content, mapping listings in association with Google Maps or Bing Local, and optimizing web text (SEO). It targets more geographical queries by providing user-specific information based on the location input.

Traditional SEO focuses primarily on ranking well on search engines for generic keywords as opposed to geographically specific results. Example: “Spider web removal.” Superior SEO strategy incorporates aspects of both traditional SEO and local, taking into consideration geographic nuances while still adhering to standard best practices across the board for site optimization.

Google My business is the best way to let customers know about your service. It’s also a way for you to chat with people and respond to complaints.

1. When you don’t have any reviews yet, offer incentives for customers who leave feedback – this will help improve ranking in search results. Some business owners give discount offers, a free repair or service, or something else customers might like, such as coupons or subscriptions.

2. Upload good-quality photos of the customer service you provide so folks can get an idea of what to expect if they hire your business. It will make it easier for potential new customers who are unsure if they see pictures of the great work you’ve done for other local people.

3. Your brand name: If your business is a new startup, make sure the name of your business incorporates what you do. For example, if you offer gardening services, your Google My Business page should be titled “{BUSINESS NAME} Gardening Services” or something similar. Having a ‘descriptive’ title will help people find your business easier when using Google Maps/Google Search.

4. The GMB description section is vital too! Include relevant keywords to what you do in the area, so when someone is looking for your service (they type it into Google) or click on your listing (from Google Maps) it’s easy for them to see that you offer what they need.

Assuming that you’re new to SEO, here are 3 beginner tips to get started:

1. Use keywords for the title and metadata of your website, which define the “subject” of your web page. Make it about what you do.

2. Include relevant keywords in other pages (keywords usually appear as bold letters on search engines).

3. Get a Google Ads account to get more traffic from Google instantly! Most internet searches start with Google and especially searches for local services. Your business must be visible on Google because if people can’t find you, they’ll go somewhere else – your competition!

These three tips will be helpful for any beginner out there who needs some help starting their digital marketing campaign or boosting their new business site.

Google My Business can be a great help to your SEO. If you haven’t already created a web presence for your organization, do so today!

Google’s strongest interest is providing a higher-quality search engine for its customers. Google understands that the best way to satisfy their employees and customers is to provide them with a quality service, and if a business ranks at the top of any given search it means that they are doing better than anyone else in that field.

The fact is, you’ll get more traffic or rank better if your business has a fully optimized Google My Business (GMB) profile.

Your website is the home for your business on the web. 86% of US adults use search engines to find products and services online, and 44% of those searches are local. That means more people are searching for businesses in their hometown than they are big box stores.

That’s why it’s so important to get your site visible in Google search results BEFORE a prospective customer in your local area starts typing into Google what they need to be done.

The higher you can rank for a specific keyword, the better chance you’ll have of drawing in local customers who look for that service only locally – saving them time – and your money!

Think of local SEO as zooming in to look at something closer. For example, a search for local “plumbers in Denver” will show local plumbers in the Denver area – nowhere else.

Zoom in even closer and search for “plumbers in Arvada” – and you get specific local results for that suburb of Denver.

Do you want more local customers? Plan to dominate local search results with effective local SEO strategies.

The first and most important thing to take care of is your website design. It affects everything else.

Hire the best web designers that you can afford, so they’ll create a local SEO-friendly site for your home service business.

Key points are:

-Using a clean layout with relevant images – anything too fancy might make the site look unprofessional and load slow!

-Limiting navigation menus; ideally, people should be able to find all of the information on one page or two pages at most.

-Making sure your GMB profile is optimized for local search results and integrated with your site.

-Placing relevant keywords throughout the titles, meta descriptions, content, tags, images, and other elements of your site.

It’s important to consider that Google assigns rankings based on keywords, links from other sites, and many other things they track automatically.

Ranking first on page #1 of Google search may be one of your main goals. But start by aiming to rank in the top three or four search results.

Include helpful content on your site – not just links or promotional information – and making sure all of your text is natural-sounding English. Oh, and don’t forget that your meta tags are seen by Google too!

It’s a process of building trust and authority while refining on-page and off-page SEO tactics to get to #1. It doesn’t happen overnight!

If you need more help optimizing your site for Google, The Code Nerds can show you how.