Boulder Excavation and Landscape LLC

by | Aug 28, 2021

Based in Boulder CO, Boulder Excavating Pros has built relationships with general contractors, developers, government entities, and private organizations. No matter the size or scope of your project, we are the excavating company that does site work accurately and with integrity. By focusing on these five pillars, Boulder Excavation & Landscaping LLC was able to develop their own unique marketing and sales system that was tailored to their business and target audience. They continually analyzed and refined their approach, using data to make data-driven decisions and optimize their campaigns.

How Boulder Excavation & Landscaping Reached $2.4MM Revenue

Lead Generation Website – modern design. Local SEO and GMB strategies. Long term SEO campaign

The Mission

Boulder Excavation & Landscaping is a local and family owned and operated excavating & landscape company located in Boulder, Colorado. They specialize in Residential Excavating Services for underground utilities, water, and sewer service lines, leach fields along other services. Their team has been working in the excavating & landscape industry for over 20 years. They are confident that you will be 100 % satisfied with the way your project is completed and managed from conception to completion.

They are a trusted partners for all your residential excavation and landscape needs in beautiful Boulder, Colorado. With their base in Boulder, CO, they proudly serve homeowners throughout the area.

About the company

Boulder Excavation & Landscaping is a local business that specializes in excavation and landscaping services. The company had been in operation for several years before partnering with us in 2019. Despite having a loyal customer base, Boulder Excavation & Landscaping struggled to expand their reach and attract new clients.

Challenges

1.Intense Competition in the Market
Boulder Excavation & Landscaping faced stiff competition from both established and new landscaping companies in the area. The market was saturated with many businesses offering similar services, making it difficult to stand out and attract new customers.

2. Inadequate Marketing Strategy
The company had an inadequate marketing strategy in place, which made it difficult to reach potential customers and expand its customer base. The limited marketing efforts were not generating enough leads and sales to sustain and grow the business.

3. Poor Online Presence
Boulder Excavation & Landscaping did not have a strong online presence, which made it challenging to reach potential customers who were looking for landscaping services online. The website was outdated and did not provide a good user experience, and the company’s social media accounts were inactive.

4. Limited Customer Retention

The company struggled with customer retention, which made it difficult to generate repeat business and referrals. The customer experience was not optimized, and there were no loyalty programs or follow-up after service.

5. Inefficient Sales and Marketing Processes

Boulder Excavation & Landscaping lacked streamlined sales and marketing processes, which made it difficult to manage leads and follow up effectively. The company relied heavily on manual processes, making it challenging to scale and grow the business.

Approach

1. Reputation Management – Boulder Excavation & Landscaping recognized the importance of building a strong reputation in the community. They actively sought out customer feedback and used it to improve their services and address any issues that arose. This helped them build trust and establish a positive reputation, which in turn led to increased referrals and repeat business.

2. Referral Networks – The company also recognized the power of referral networks and focused on building relationships with other local businesses and organizations. By working together and referring customers to one another, they were able to expand their customer base and reach new markets.

3. Reach – Boulder Excavation & Landscaping used a targeted marketing approach to reach their ideal customers. This included identifying their target audience, creating personalized messaging, and leveraging social media and online advertising. They also optimized their website for search engines to increase their online visibility and attract more traffic.

4. Retention – The company focused on providing exceptional customer service to ensure customer satisfaction and loyalty. They implemented a follow-up system to stay in touch with customers after service and address any issues that arose. They also offered exclusive deals and promotions to loyal customers to incentivize repeat business.

5. Loyalty – Finally, Boulder Excavation & Landscaping recognized the importance of building long-term relationships with customers. They went above and beyond to create a positive customer experience and foster loyalty. This included personalized communication, offering recommendations and advice, and providing ongoing support and maintenance services.

Outcome

1. Short-term impact:

· Boulder Excavation & Landscaping was able to increase its revenue from $300k to $2MM within just two years of working with our team.
· The company experienced a significant increase in website traffic and social media engagement, resulting in more leads and sales.
· By implementing a strong customer service strategy, the company was able to retain its existing customers and build long-term relationships.

2. Long-term impact:

· Boulder Excavation & Landscaping’s brand reputation has been strengthened, making it a more recognizable and respected company within the local landscaping industry.
· By following the five pillars approach and continuously refining their marketing and sales strategy, the company has developed a sustainable system for growth and success.
· The company’s increased revenue and customer loyalty have provided a solid foundation for future expansion and diversification of services.

Final Results

After years in the industry, they were having trouble with visibility on Google. We were tasked to get the #1 position in the Google Three Pack. Not only did we achieve that we also got them to #1 on the SERPS as well! ALL in just over 1 year Boulder Excavation & Landscaping Reached $2.4MM Revenue

Launched

2022

Platform

WordPress

Partner

Boulder Ex Pros

Main Highlights

Short-term impact:

· Boulder Excavation & Landscaping was able to increase its revenue from $300k to $2MM within just two years of working with our team.
· The company experienced a significant increase in website traffic and social media engagement, resulting in more leads and sales.
· By implementing a strong customer service strategy, the company was able to retain its existing customers and build long-term relationships.

Long-term impact:
· Boulder Excavation & Landscaping’s brand reputation has been strengthened, making it a more recognizable and respected company within the local landscaping industry.
· By following the five pillars approach and continuously refining their marketing and sales strategy, the company has developed a sustainable system for growth and success.
· The company’s increased revenue and customer loyalty have provided a solid foundation for future expansion and diversification of services.

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