Custom Grounds Landscape & Detail

by | Feb 14, 2021

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Custom Grounds Landscape & Detail

About the Company

Custom Grounds Landscape & Details, a local landscaping business, faced several challenges that were hindering their growth and profitability. The company faced intense competition from other established landscaping businesses in the area, and the presence of low-cost competitors put pressure on the company’s pricing. Furthermore, the seasonal nature of the business meant that the company experienced inconsistent revenue streams throughout the year.

How Custom Grounds Landscape & Details Increases Revenue by $1.9 Million in just 3 Years with a Targeted Marketing Approach

Challenges

  • Intense Competition –

    The landscaping industry is highly competitive, with numerous businesses offering similar services. This made it difficult for Custom Grounds to stand out and attract new customers.

  • Pricing Pressures

    Many customers are price-sensitive when it comes to landscaping services, which can make it challenging to charge premium rates. It led to lower profit margins and reduced revenue.

  • Seasonality-

    Landscaping is a seasonal business, with peak demand during the spring and summer months. It made it difficult for businesses to generate consistent revenue throughout the year, and also created staffing challenges during the busy season.

  • Limited Marketing Experience –

    Custom Grounds had limited experience with marketing and advertising, which made it difficult to reach new customers and expand their customer base.

  • Lack of Brand Awareness –

    Despite having a strong reputation in the local community, Custom Grounds was not well-known outside of their existing customer base. This made it difficult to attract new customers and grow the business.

Approach to the Overcome the Challenges

Reputation Management – Custom Grounds Landscape & Details focused on building a positive reputation for the business through various channels such as online reviews, social media, and word-of-mouth marketing. By establishing a strong reputation, the company was able to attract more customers and build trust with existing ones.

Referral Networks – The company leveraged its existing customer base to bring in new customers by incentivizing referrals, creating referral programs, and nurturing relationships with current customers.

Reach – Custom Grounds Landscape & Details expanded its reach through various marketing channels such as social media marketing, email marketing, search engine optimization, and paid advertising. By increasing the company’s reach, it was able to attract more customers and increase its brand visibility.

Retention – The company focused on keeping existing customers engaged and happy through personalized communication, loyalty programs, and exclusive offers. By focusing on retention, Custom Grounds Landscape & Details was able to create long-term relationships with its customers and increase the lifetime value of each customer.

Loyalty – The company focused on creating a community of loyal customers who were passionate about its brand. This was achieved through personalized experiences, exclusive access, and community building. By creating a community of loyal customers, Custom Grounds Landscape & Details was able to benefit from repeat business, referrals, and advocacy.

Final Results

We compiled a local SEO strategy along with a playbook that focused on winning their area in the search results and total local domination. This went way beyond basic on-page SEO as we implemented advanced techniques that have really paid off.

The smartest step that the company took was first working on their Dream 100. Custom Grounds Landscape & Details continually measured and analyzed the results of its marketing efforts to make data-driven decisions and refine its strategy as needed. This helped the company optimize its campaigns, improve customer retention, and increase revenue. By following the correct order of things and implementing the five pillars, Custom Grounds Landscape & Details was able to achieve impressive growth and establish a strong foundation for long-term success.

If you are interested in realizing some of the same results for your local home service business please give The Code Nerds a call. Let’s discuss what your needs are.

Outcomes

Short-term:

  • Custom Grounds Landscape & Details saw an increase in website traffic and online inquiries from potential customers within the first few months of implementing the new marketing strategy.
  •  The company saw an increase in social media engagement, with more likes, shares, and comments on their posts.
  •  Custom Grounds Landscape & Details began receiving more positive online reviews from satisfied customers, which helped to improve their reputation and attract new customers.

Long-term

  •  Custom Grounds Landscape & Details saw significant growth in revenue, increasing from $100k in 2019 to nearly $1.8MM in 2022. This growth is projected to continue in the future, with the business poised to beat last year’s numbers.
  •  The company was able to establish itself as a leader in the local landscaping industry, with a strong reputation and a loyal customer base.
  • Custom Grounds Landscape & Details was able to leverage the Dream 100 strategy to identify and target its ideal customers, leading to more conversions and a higher customer lifetime value.

Launched

Redesigned 2022

Platform

WordPress

Partner

cgpds.com

Project Highlights

 

Short-term impact:

  • Custom Grounds Landscape & Details saw an increase in website traffic and online inquiries from potential customers within the first few months of implementing the new marketing strategy.
  • The company saw an increase in social media engagement, with more likes, shares, and comments on their posts.
  • Custom Grounds Landscape & Details began receiving more positive online reviews from satisfied customers, which helped to improve their reputation and attract new customers.

Long-term impact:

  • Custom Grounds Landscape & Details saw significant growth in revenue, increasing from $100k in 2017 to nearly $1.8MM in 2022. This growth is projected to continue in the future, with the business poised to beat last year’s numbers.
  • The company was able to establish itself as a leader in the local landscaping industry, with a strong reputation and a loyal customer base.
  • Custom Grounds Landscape & Details was able to leverage the Dream 100 strategy to identify and target its ideal customers, leading to more conversions and a higher customer lifetime value.
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